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Great tasting products that happen to be organic is the slogan of
Newman's Own Organics: The Second Generation. Headed by Paul Newman's daughter,
Nell Newman the company is developing products
from certified organic ingredients. All the products are packaged in a distinctive,
eye-catching way and feature an amusing photo of an American Gothic "Pa" Newman and
daughter Nell plus a fanciful story.
"We want to offer organic food products with wide consumer appeal," says
Nell. "We feel that people want to know more about the food they eat, not just how much
fat or cholesterol a product contains. How ingredients are grown and processed on the
way to their grocers' shelf is becoming more important to today's consumer. Once people
see how much organic foods have improved since the early days of packaged `health' foods,
we hope they'll try other organic food products."
"We focus on the kinds of products we loved as kids, but take them one step further by
using the highest quality of available organic ingredients. Our first
product, organic pretzels, fast became the top seller in the natural food industry, and
each addition to the line has been successful."
Nell's love of chocolate was the
deciding factor in choosing organic chocolate bars for the second product.
"I was also drawn to this project because growing the cacao in this ancient way meant that
no rainforests would need to be destroyed. We want to encourage this method by supporting
the farmers economically," says Nell.
Thanks to the cooperation of Kraft, Fig Newmans™, a fat-free fig cookie, was the first in the division's cookie line. The name is being used under license from Kraft. This is
the first fig bar made with organic figs, organic sugar, organic flour,
and without hydrogenated oils. The line has been extended to include a snack size fig
bar, a low-fat fig cookie and, in responding to consumers' requests, a wheat-free, dairy-free fig bar.
"With our organic chocolate source, we couldn't resist offering a chocolate chip cookie in several flavors." says Nell. Champion Chip Cookies were the result. The pop-in-your mouth size makes them a quick, delicious, and neat treat.
Once more Nell has dreamed up a use for the company's organic chocolate.
This time the chocolate has been combined with organic peanut butter for
Organic Chocolate Cups. "Our cups have a wonderfully creamy, melt-in-your
mouth texture," says Nell. "The peanuts are certified organic Valencia
peanuts cultivated in New Mexico. The peanuts are roasted with the skin
and germ left in, then dry roasted and milled in a certified, traditional
peanut mill. The organic peppermint oil for the mint cups is distilled
from the leaves of the native American mentha piperita shrub."
Newman's Own Organics' products are all certified organic by Oregon Tilth.
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